Know Search Engine Optimization & How It Work?

Posted by on Sep 17, 2012 in Internet Marketing, SEO Services | 0 comments

how search engines work

The first thing that is done to establish a web presence is the creation of a website. Having a web presence has become very important since no matter in what field or business you are in, people will only know you if you have a web presence. Internet has become the primary source of information and people like to find out everything about the products or services they want.

Once you have designed a website and put it into running you will want to have more visitors. This is where the search engines come in and so does the concept of search engine optimization. To give you the simplest possible explanation let us take a simple example.

What do you do when you are looking for something particular on the internet? You go to a search engine and type the most relevant phrase or word or a collection of words which describe the thing that you are looking for. As a result the search engine displays a list of the web pages that might have the content that you want. The search results depend upon how precisely you have described what you want.

Normally you or any other user will open the first few hits and find what he is looking for. It is seldom that people ever go to the second page of the search results. Search engine optimization (SEO) is what helps the web pages end up in the top slots in the search engine results. And that is what will get maximum traffic to your website.

So the point is that getting a website up and running is one thing and the easy one also. To keep the web site maintained and search engine optimized is much more difficult but nevertheless of vital importance. Now you will want to know how search engine optimization works. The search engines rely on automated scripts called web spiders. Once a search phrase is entered these spiders go through millions of web pages looking for relevant text, only text; words.

The relevant pages are sent back to the search engine where further processing that evaluates the page in terms of reputation, back links and relevancy etc. and give out the top results. So in order to have your site in the top SERPs you need to be good in SEO.

Your web page design should be search engine optimized. The text in your webpage should have the right keyword density and placement. Keywords are extremely important and you should know the most relevant key words for your webpage. Creating back links, blogging and social media are all becoming very useful tools of search engine optimization SEO).

SEO procedure is a time consuming task and one of the best options for you is to hire an SEO company since it will give you time to focus on other important aspects of your business. Since an SEO company will know what to do exactly and what keywords will be the most appropriate. All you have to do is sit back and see your websites ranking go up.

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