Search Engine Optimization

Posted by on Sep 15, 2012 in Features, Internet Marketing, Search Engine Optimization | 0 comments

seo search engine optimizationThere are billions of websites and you will find a few hundred on any given topic. Now the important question is that what makes your website standout from the rest. The answer is simple; the way you design your website will make all the difference. So if you are planning to set up a new website please keep a few things in mind so that your website does not become just a waste of virtual space.

While setting up your website, keep in mind the term “Search engine optimization”. The reason why you are creating a website is to market your services or products. For that you will need people to visit your website. Now people will not just stumble upon your website. Here is where the search engines come in. Search engines are the junctions where the buyers meet the sellers.

That is why you need to design your website in a way that it is search engine optimized, in simple words it gets in the top search results of the search engines. People hardly ever go to the second page of the search results, so it is vitally important that you follow all the search engine optimization strategies to get your site to the top.

A search engine optimized designed website doesn’t need to be dull and boring at all and neither does it need to be loaded with content that is stuffed with keywords but makes no sense. Search engines are becoming smarter and not only looking for keyword density now. The design, coding, content and the back links all play a very important role in search engine optimization.

It is important that the content on your website is original and interesting and you need to keep adding new content regularly. The keywords that are most appropriate for your website should be used. Proper placement of the keywords is also very important. For example, you should have keywords in the title, Meta tags and the headings. The over use of keywords or hidden keywords can get you in trouble because they are categorized as black hat SEO.

The keyword in the URL and in the hyperlinks is also very important. You also need to create back links to your website and it will be fabulous if these contain the keyword phrase too. Try to get links to reputable sites this will increase the credibility of your website. Creating a sitemap is very beneficial for search engine optimization.

These are the “dos” of search engine optimization. There are also some “don’ts” which you have to keep in mind while you are designing your website. Don’t over optimized your page but repeating the same keywords again and again. The best way is to use LSI keywords and keep your main keyword’s density below 2%. Don’t use the keywords unnecessarily and at places where they are not needed. Stuffing the keywords like this will only affect the quality of your content.

By following important SEO strategies you can design a perfect website that will come up in top results.

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